Candace Owens is emerging as an unexpected favourite among MAGA voters for the 2028 presidential race, according to Republican pollster Sarah Longwell, who says her focus groups across the United States have repeatedly named the conservative commentator over established figures such as JD Vance and Marco Rubio.
Longwell has spent years conducting detailed focus groups with Donald Trump voters, often tracking how their political loyalties shift after elections. Her latest findings, published in The Bulwark, suggest that while conventional Republican contenders are widely discussed in Washington, they are not dominating grassroots conversations in quite the same way.
