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Fortune
Fortune
Christiaan Hetzner

Donald Trump is outsourcing his ground campaign—a high-risk strategy as the polls narrow

Former President Donald Trump (Credit: Getty)

Donald Trump is bringing a tried-and-true business practice for boosting efficiency to his campaign for the White House: outsourcing.

The former president is leaving the overwhelming bulk of a key voter-turnout activity—knocking on doors and speaking directly to voters—in the hands of outside interest groups in order to redirect the limited financial resources of his own campaign elsewhere.

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