I am a big fan of Lego, a fact that is plainly obvious to anyone who knows me, and I'm very much in the camp of build-and-display. I'm not creative enough to build my own sets, and playing with bricks is something that hasn't really interested me since I hit double-digits. Needless to say, I am not the target audience for Lego's new Smart Play system — powered by the Smart Brick.
As the name suggests, this is a hi-tech play feature, designed to add more interactivity to specific Lego sets — a fact that has caused a lot of controversy and furor among adult Lego fans. Since I was not the target audience, I initially settled in the camp of casual disinterest. I wasn't planning on buying a Smart Play set, but I also wasn't going to angrily scream into the social media void either.
