Domino’s is set to launch a new chicken concept, Chick ‘N’ Dip, as the pizza specialist seeks to capitalise on the rapidly growing demand for chicken across the UK.
The pizza delivery giant confirmed the sub-brand will initially debut in the North West of England and Northern Ireland, with ambitions for a wider rollout in the longer term. This strategic move comes amid a challenging period for the business, which saw its shares hit their lowest level in a decade last month.
