Domino’s Pizza has reported its highest ever number of orders in the last three months of 2022, as it enjoyed a boost from the World Cup and more people using its app. The UK and Ireland takeaway giant said it had 18.5 million orders in the fourth quarter.
The total number of orders was up 4% and collection orders up 28% compared to 2021. Domino’s said it had been an "exceptionally busy year" having launched new takeaway deals to target customers facing cost pressures, and new products to tie in with people watching football at home.
The company saw its underlying pre-tax profit fall by 13% last year, to £99 million from £114 million. It said this was due to investment into new cloud-based technology platforms.
Elias Diaz Sese, the interim chief executive of Domino’s, said: “Our outstanding fourth-quarter performance gives the business powerful momentum into this year and there’s a lot to be excited about. Strong national value campaigns, continued growth of collections, accelerated new store openings, digital initiatives and a full year on the Just Eat platform are all set to drive further growth.
“We are confident that our asset-light business model, our franchise partners’ relentless focus on service, and digitally focused investment will deliver further market share gains and create value for shareholders. In the current challenging economic environment, we’re committed to giving our customers the best possible quality, value and service, and are excited about the many opportunities we see for Domino’s in 2023 and beyond.”
