Dolmio has changed its iconic logo for the first time in years, leaving customers conflicted. The Italian sauce brand, which is sold across major supermarkets including ASDA, Tesco, Sainsbury's and Morrisons, has seen a total rebrand, and now looks entirely different.
The new logo is already in effect, and those buying it will start to notice it from today. Dolmio said the logo change is intended to make its packaging look "bolder, punchier and sharper than ever, creating a standout look and feel in the supermarket aisle".
But some supermarket customers say they're worried they 'won't recognise Dolmio' with its new label. But while the rebrand has been criticised by some, Dolmio insists that it will have no bearing on the quality of its products.
