While many US retailers are feeling the squeeze from tariffs imposed by President Donald Trump, discount chains like Dollar General are thriving. The company reported a 5.3% jump in net sales for Q1 2025, reaching $10.4 billion (£7.69 billion), as more Americans across all demographics turn to budget retailers for essential purchases.
Amid growing uncertainty over product availability and rising prices at major retail chains, Dollar General's value-driven approach appears to be resonating. Its latest earnings suggest that when times get tough, consumers get strategic—and that often means shopping cheap.
