At a time when retail networks are growing in dollar volume and sophistication, Dollar General worked with LiveRamp to strengthen its connection with its customers, particularly the 4 million active uses of the Dollar General app..
With its near 19,000 stores in the U.S. Dollar General has first party data on its customers, many of who live in remote, rural areas not well serviced by broadband, making them difficult to reach with omnichannel marketing campaigns.
