Dollar General CEO says consumers making $100,000 a year don't feel like high-income shoppers anymore as high gas prices and inflation reshape habits

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A six-figure annual salary used to be a milestone for career success and financial security, but it isn’t what it used to be.

The era of elevated inflation that began during the COVID pandemic has eroded the value of $100,000 to the point that Americans earning that much are hunting for bargains like everyone else.