Google is back in federal court facing accusations from the Department of Justice of creating an unlawful monopoly in the digital advertising space. The trial, which just began, focuses on Google's control over banner ads on websites, with the DOJ arguing that the tech giant has an illegal monopoly due to its influence over ad sellers and buyers.
The Department of Justice claims that Google's dominance extends to controlling the tools used by both publishers with websites and advertisers looking to post ads. According to the DOJ, Google commands between 50 and 90% of the multi-billion dollar ad tech market, raising concerns about its pervasive power in the industry.
