Doi Kham Food Products Co, a manufacturer and distributor of fruit juice and dried fruit, has expanded its business to tap into Thailand's 15-billion-baht ice cream market to offset a continual decline in fruit juice demand.
Chanannat Polpathapee, the company's executive vice-president for sales and marketing, said the Thai market for fruit juice, especially in the middle to premium segments, has fallen by an average of 5-10% per year over the last several years, tallying 4.5 billion baht in 2022, down from about 10 billion baht a year over the past decade.
