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Benzinga
Benzinga
Business
Adrian Zmudzinski

Dogecoin Was Just The Beginning: Slim Jim Has Metaverse Plans

Slim Jim — a sausage brand owned by Conagra Brands (NYSE:CAG) — plans to jump onto the metaverse bandwagon after launching its own Dogecoin-featuring (CRYPTO: DOGE) non-fungible tokens back in April 2021, and offering DOGE-themed merchandise in October last year.

In April, the firm's CEO Sean Connolly also said that the brand's fans "should be on the lookout for additional crypto-themed activations in the future."

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