It's 8am on July 20 at RSPCA control and the charity's call handlers are braced for harrowing reports of neglect and cruelty. Typically the charity's busiest day of the year, both rescue teams and those caring for pets and wildlife are rushed off their feet.
To highlight the charity's work, the RSPCA shared a handful of calls and cases they dealt with. But it's just a glimpse - almost 6,000 reports were made to the cruelty hotline between 8am and 8pm that day.
The RSPCA usually receives about 90,000 calls every month and investigates 6,000 reports of deliberate animal cruelty. But during July and August calls rise to 134,000 a month, or three every minute.