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The Guardian - AU

National

Tory Shepherd

Dog bandannas and digital ads: how effective is the teal independents’ campaign strategy?

Monique Ryan Glenn Kefford Allegra Spender Facebook Andrew Hughes Dave Sharma Josh Frydenberg Kooyong Instagram Labor

Independent candidate for Kooyong, Monique Ryan, spent $47,000 on digital advertising in the 30 days to 7 May. — Monique Ryan, the teal independent candidate for Kooyong, spent $47,000 on Facebook and Instagram advertising in the 30 days to 7 May. Photograph: Joel Carrett/AAP

At the Team Zali shop there are sets of dangly teal earrings for $12 a pop. A dog bandanna will set you back $12; a tote bag $8.

You can buy a Team Zali swimming cap, a bucket hat or an umbrella.

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