U.S. teens are thinking more about money than ever before, and billionaire Mark Cuban says it makes perfect sense.
According to long-running survey data by John Burns Research and Consulting shared by Blue Rose Research Head of Data Science David Shor on Bluesky, 36% of 12th graders in 2022 said money is “extremely important” to them—the highest level in at least 50 years. That's a sharp increase from 26% in the early 2010s, when the number hovered steadily for two decades.
