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The Conversation
The Conversation
Jaigris Hodson, Associate Professor of Interdisciplinary Studies, Royal Roads University

Does the exodus to UpScrolled signify the end of TikTok?

Soon after American investors took control of TikTok's U.S. operations, users started complaining that content on certain topics was being suppressed. (Unsplash/Appshunter.io)

Until recently, you might have never heard of the TikTok competitor UpScrolled. But as of Jan. 29, the app reached No. 1 one in Apple’s app store as disgruntled TikTok users in the United States rushed to sign up.

The exodus to UpScrolled comes after a group of American investors, including Oracle founder Larry Ellison, acquired a majority stake in TikTok’s U.S. operations on Jan. 22, a day before the deadline set by President Donald Trump for the app’s U.S operations to be separated from Chinese parent company ByteDance.

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