
Until recently, you might have never heard of the TikTok competitor UpScrolled. But as of Jan. 29, the app reached No. 1 one in Apple’s app store as disgruntled TikTok users in the United States rushed to sign up.
The exodus to UpScrolled comes after a group of American investors, including Oracle founder Larry Ellison, acquired a majority stake in TikTok’s U.S. operations on Jan. 22, a day before the deadline set by President Donald Trump for the app’s U.S operations to be separated from Chinese parent company ByteDance.