Is renting clothes instead of buying them truly better for the planet? As the textile industry faces growing scrutiny for its environmental impact, clothing rental services promise consumers the opportunity to refresh their wardrobe frequently while lowering their carbon footprint. But is this solution as eco-friendly as it appears?
This is the question we sought to answer in our recent study. We chose to examine the hidden effects of consumer behaviour when using access-based services (ABS) instead of owning clothes.
