Those ads showing caged dogs and desperate looking cats while Canadian singer Sarah McLachlan's “Angel” played in the background have been not just effective at making viewers sad, but also remarkably successful at raising money for the American Society for the Prevention of Cruelty to Animals since 2007.
However, a new study shows other strategies may also be effective at motivating people to give, apart from all that “ sadvertising.” Maybe try “Hakuna Matata.”
