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Fortune
Fortune
Ellie Austin

Does AG1 really work? The influencer-famous $100-a-month supplement powder is coming to a vending machine or grocery store near you

(Credit: Photograph by Dan Saelinger)

If you listen to podcasts of any sort, chances are you’ve heard of greens powders. You’ve probably also heard of the magical properties of AG1, the moss-green powder formerly known as Athletic Greens—probably in the voice of a host whom you like and trust. 

Joe Rogan swears by a morning glass of AG1 as “a science-backed solution for energy, focus, and high performance.” On the Pivot podcast, journalist Kara Swisher tells listeners that a daily scoop can “replace a ton of other supplements like [a] daily multivitamin, minerals, and probiotics,” while her cohost, New York University professor Scott Galloway, shares that he takes his “with some yogurt and some coconut milk and a few berries.” The neuroscientist Andrew Huberman, on Huberman Lab, says AG1 makes him “feel better” and contains “adaptogens to help buffer stress.” Over on New Heights, the chart-topping podcast hosted by Jason and Travis Kelce, the football-playing brothers claim the powder is the result of “a lot of testing” and should be the go-to product if you’re “serious about stepping up your health game.”

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