Anyone watching the BBC programme Freeze the Fear with Wim Hof may be starting to wonder whether there’s really “power in the coldshower” as extreme athlete Hof claims. Hof, who set a Guinness World Record for swimming under ice, says that a “cold shower a day keeps the doctor away” by decreasing stress and increasing energy levels.
He asks celebrity participants on the show, including sports presenter Gabby Logan and singer Alfie Boe, to have a cold water shower of 12C every day, increasing the duration of the shower over time from 15 seconds to two minutes. Watching the reaction of the participants under the cold shower shows you it is not a pleasant experience, at least at first.
