In the last two summers, no short has become more ubiquitous than Dôen's Iona. On August 5, it became official when the lace-trimmed style landed in the No. 8 spot on Lyst's quarterly "hottest products" ranking.
The silky boxers were one of the fashion search engine's few under-$300 items—a $37 New York Knicks cap and Skims's $58 jelly shoes were the other two—and shared the spotlight with heritage house names like Gucci and Chloé. But even before the report was released, the L.A. label, which launched in 2016, had been experiencing a summer filled with celebrity endorsements.
