In early November, Dodge embarked on a new two-year business plan called Never Lift, in which the company pledges some kind of enthusiast-based announcement at least every three months. The marketing team thus created a 24 Months of Muscle countdown, in which these announcements can be teased beforehand and referenced once they become official.
That's the backstory, and some announcements such as Direct Connection have already been revealed. For this article, we're obviously interested in the teasers, and Dodge's website for the campaign shows several interesting images on garage doors. We're particularly intrigued by the one simply showing tire tracks running over a horse.
