The Dodge Challenger is nearing the end of the road, at least in its current non-electrified form. That doesn’t necessarily mean the muscle car will lose its status as an American automotive icon, though – and this is true not only in North America. While it has never been nearly as popular as other performance vehicles in Europe, it remains a cult classic even in markets that are not directly associated with the model. Someone in Bulgaria even thought it would be a smart marketing move to use the Challenger’s image as a legend to boost their business.
