Walk into any pharmacy or grocery store, and you’ll see shelves lined with vitamins promising better health. Tucked between the flashy name brands are cheaper store-brand versions, often priced 30–50% lower. The real question many shoppers have is whether these budget-friendly supplements actually work. Over the years, consumer advocacy groups and independent labs have put store-brand vitamins to the test. The results may surprise you and could change the way you shop for supplements.
