Salesforce has unveiled Marketing Cloud Next, a new version of its marketing platform designed to support what the company refers to as agentic marketing. Instead of traditional campaigns and one-way messages, the system uses autonomous AI agents that take on marketing tasks and power two-way customer conversations across channels.
It’s built natively on the Salesforce Platform, and these AI agents don’t just suggest actions; they execute them. It includes campaign creation, lead nurturing, personalization, and real-time optimization without needing marketers to manually manage every step.
