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The Conversation
The Conversation
Frédéric Dimanche, Professor and former Director (2015-2025), Ted Rogers School of Hospitality and Tourism Management, Toronto Metropolitan University

Do mega-sporting events like the World Series pay off? Here’s the economic reality behind them

Whether it’s the World Series, the FIFA World Cup or the Olympic Games, the hope for hosting mega sporting events is that the economy will emerge as the true winner.

A quick search shows how expensive World Series tickets are, or how much it costs for accommodations, food and transportation. Similar spending patterns can be predicted for the 2026 FIFA World Cup, which Canada is hosting with Mexico and the United States.

Visitor spending provides direct economic benefits, generating revenue for businesses and providing jobs. There are also indirect benefits through suppliers and staffing, and induced benefits as staff spend their wages locally.

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