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The Independent UK
The Independent UK
Lifestyle
Ellis Cochrane

Do Color Wow’s haircare products really work? I put them to the test

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has grown Color Wow into one of the most popular brands across the globe, with products such as the dream coat anti-humidity hair spray winning a plethora of awards.

Originally designed specifically to help those with colour-treated hair, as the name might suggest, Color Wow has since expanded into formulas for curls, sleek up-dos and a whole lot of volume.

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