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Fortune
Fortune
Eleanor Pringle

DMs are the new elevator pitch

A woman stands in a crowded lift smiling at her phone. (Credit: gorodenkoff - Getty Images)

It seems the days of cold calls and 30-second pitches are over—the time of the direct message (DM) is upon us.

Hard sells have long been a favorite of the budding entrepreneur—spam calls are a tactic used by the likes of Tesla's Elon Musk and Apple's Steve Jobs.

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