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Digital Camera World
Digital Camera World
Adam Juniper

DJI's AI-created "dark post" infuriated the internet –but perhaps there is a good side people didn't think of?

DJI Internet
Still from DJI's controversial AI ad.

I don't want to sound like a DJI apologist, but when a corner of the internet laid into the camera company for an AI-generated ad for its 'Mic Mini', I wondered if it might be quite such a terrible thing?

Don't get me wrong. It's unsettling enough to think that the creative industry I love is at risk of being replaced by AI, and when a company that is meant to support creatives (or, at least, provide products for creatives) gets in on the act, that is more of a worry.

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