If Katy Perry and Lauren Sánchez's recent flight to space taught us anything, it's that money can buy it all. Whether it's luxury travel, gold-coated food, or opulent experiences, social media has transformed the luxury market into a theatre for conspicuous consumption. Now, it's reached the final frontier: sleep.
DJ Khaled demonstrated this trend with an Instagram reel announcing his purchase of one of the best mattresses money can buy: the Hästens Grand Vividius. Estimates online show that the 'sleep instrument' (as the brand lovingly refers to their pieces) can cost anywhere from $400,000 to $1 million for the mattress, headboard, and base.
