Giving up meat is often suggested as a way to save money on your grocery bills, but new research shows it could actually cost you more to ditch burgers and chicken in favour of a meat-free diet.
According to VoucherCodes.co.uk Food Spend report, vegans - who eat no animal products whatsoever - are consistently spending more on groceries than the average meat consumers, with a total food spend of £14 billion a year. This works out as a third more than the national average on groceries – £2802 per person.
Vegetarians - who do not eat meat or fish but who do eat dairy and eggs - are also spending more than the national average on groceries a year, with an average spend of £2,928 per person a year. Combined, grocery retailers are earning up to £4.68 billion from vegetarian consumers per year.