If you want to get fit, joining a gym is often the starting point but the financial pressures caused by the cost of living crisis mean that for many Britons, committing to another big monthly expense is simply not an option.
Indeed, a study issued this month found that more than a third of consumers have given up fitness memberships for money reasons. Generation Z and millennials were hardest hit, with half of 25- to 34-year-olds cancelling memberships, rising to 56% for 18- to 24-year-olds, according to the poll by the workspace firm IWG.
