A horrifying new trend on TikTok is terrifying users after multiple 'Baby Blue ritual' posts went viral. The hashtag '#babyblue' now has a whopping 187.8M views on the video sharing platform, with thousands taking part in the 'ritual'.
The trend is being compared to the 'Bloody Mary' trend, which has been a staple of peoples' childhoods for decades. It involves individuals chanting "Bloody Mary" several times in front of a candlelit mirror, which is rumoured to summon a spirit - though this is just a made up game.
While 'Baby Blue' is similar, there are some sinister differences. TikTokers claim to have really experienced something supernatural in their videos while doing the ritual. But some others argue it just makes for good viewing content for the social media platform - which most engaged demographic is between 10 and 19 year olds.
