Adverts that poked fun at the disappearance of Madeleine McCann have been banned for causing offence. The offending adverts ran over Mother's Day, something that the Advertising Standards Authority (ASA) said "compounded" the distress caused.
The ASA said it considered the nature of the content to be of such a concern that it asked Twitter, Instagram and Facebook to remove the content and suspend the account pending its investigation, reports BristolLive.
Posts on The Otley Burger Company’s accounts on March 27 read: “Burgers for dinner?” above images of Madeleine and her mother Kate McCann, with further text stating: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen.”
