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The Guardian - AU
The Guardian - AU
Business
Tory Shepherd

Dispirited Australia: after losing the trust of the nation, can the Qantas brand bounce back?

A Qantas Airbus A380 aircraft at Sydney International Airport
Qantas’s struggles are in part due to factors well beyond its control such as soaring fuel prices, but their senior management have also been harshly criticised. Photograph: James D Morgan/Getty Images for Tourism Australia

“Give me back my slogan,” veteran broadcaster Phillip Adams says, after a somewhat sweary rant about Qantas.

The man who is now known as the voice of ABC radio’s Late Night Live was once an advertising guy, with a client that was one of the world’s oldest airlines.

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