Americans will soon elect their next president after a race for the White House that is essentially tied. From a marketing perspective, think of Republican Donald Trump and Democrat Kamala Harris as each holding 45 per cent market share. The remaining 10 per cent includes undecided voters and people disinclined to vote.
My political marketing class at the University of Windsor is using a marketing lens to understand the variables that will influence the outcome on Nov. 5. My recent road trip to the battleground state of Pennsylvania gave me insight into the strength of both the Democratic and Republican brands.
