Get all your news in one place.
100's of premium titles.
One app.
Start reading
Bangkok Post
Bangkok Post
Comment

Disneyland's campaign to make robots loveable

In the 1950s, automation promised to liberate humans from "drudgery" and reorient us on the "human use of human beings", in the words of computer scientist Norbert Wiener. On the 1956 campaign trail, incumbent Republican Vice President Richard Nixon predicted that Americans could look ahead to a four-day work week in the "not-too-distant future", thanks to automation. Less work meant more play.

In California, an independent animation studio opened up a plucky little amusement park in 1955 to capitalise on all this newfound leisure time: Disneyland.

While the general optimism around what automation could offer humanity has faded, Disneyland remains closely linked to the story of this technology. The amusement park was inspired by the wondrous machines and systems that Walt Disney saw during a fortuitous trip to Ford's River Rouge plant in 1948. Since then, Disneyland has systematically turned new forms of automation into unique experiences that shatter the normal bounds of conventional entertainment. Under the guise of leisure, Disneyland continues to create spaces for the public to familiarise themselves with the technology and gadgets that run their lives.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.