The Walt Disney Company is a multi-headed hydra that has become the undisputed king of building franchises. One of the elements that Disney has that makes them so successful compared to other studios is its theme parks. Disney is able to make rides based on movies and movies based on rides. They also promote new films inside the parks in other ways, like adding walk-around characters in the park when a new movie or show debuts or by simply making movie previews attractions in the park, but Disneyland Resort has added something entirely new ahead of the release of Pixar’s Elemental which may be the greatest piece of cross-promotion ever.
Rather than simply offering a short preview of Elemental inside the theater that hosts Mickey’s Philharmagic at Disney California Adventure, as has happened many times before with many Disney movies, an animated short entitled Elemental Connection debuted on Friday night June 2 ahead of the new and improved World of Color - ONE, and like the nighttime spectacular, the short will be projected on screens made of water, making for one of the more unique presentations of an animated short that I can think of.
