Disneyland is called the Happiest Place on Earth, and as somebody who goes there as often as I can, I don’t disagree with that statement. It’s a truly wonderful place that I loved when I was a kid, and I still love it now that I'm an adult. I love it just as much as a parent, introducing my love of theme parks to my kids.
But introducing that love isn’t cheap. It’s well understood at this point that everything at Disneyland can get expensive, from tickets to hotels to food. As somebody who has overspent at Disneyland, I understand this as well as anybody. However, Disneyland clearly understands that price increases have made the park more difficult for families. I was part of a small group invited to a recent Disneyland Business Update, which, among many other topics covered, discussed the variety of things being done to help make the parks easier and more affordable for all.
