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Fortune
Fortune
Catherina Gioino

Disneyland implements facial recognition to keep the lines moving, but guests say they didn't know it was optional

Photo of a Disneyland sign (Credit: Mario Tama/Getty Images)

If you want to visit the “Happiest Place on Earth,” you’ll go through a new gatekeeper first: facial recognition.

The Anaheim resort has expanded facial-recognition technology at entrances to Disneyland Park and Disney California Adventure after months of limited testing, reads Disney’s privacy notice, in which the company states the intention is to make reentry easier and to prevent fraud.

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