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The Independent UK
The Independent UK
Lifestyle
Ellie Muir

Disney+ sparks backlash after announcing fourth price hike in four years

Disney
  • Disney is raising U.S. prices for Disney+ and Hulu , marking the fourth rate increase in four years.
  • Ad-free plans for Disney+ Premium and Hulu Premium will each rise 13 percent, from $18.99 to $21.49 per month.
  • The new pricing structure appears designed to push consumers toward bundled options with lower relative costs.
  • The price hikes take effect September 23 for new subscribers and will appear on the next billing cycle for existing members.
  • Subscribers expressed frustration online over the rising costs, with many calling for widespread cancellations in protest. “Y'all need to stop paying for it or they will continue to raise it…” said another person.

IN FULL

Disney+ is raising prices — again: ‘When will people learn to cancel’

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