
Netflix paved the way for profitable password-sharing crackdowns, and now Disney Plus is following suit. Earlier this year, Disney Plus established anti-password-sharing rules that took effect on March 14 and, if broken, could result in restrictions or a ban from the service. Now, Disney plans to take it further.
In a recent interview with CNBC, Disney CEO Bob Iger outlined plans to turn the streaming service "not just into a profitable business, [but] into a growth business," partly by preventing multiple households from sharing one Disney Plus account (via The Verge).