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Tom’s Guide

Technology

Martin Shore

Disney+ is taking on TikTok and YouTube Shorts with new content type — here's what we know

Disney TikTok ESPN Tom Guide Disney Entertainment Disney Plus

Disney Plus logo.

At CES 2026, Disney has revealed a new plan to try and pull mobile-first viewers' attention away from social video on platforms like TikTok and Instagram Reels: the House of Mouse plans to bring its own "microcontent" directly to Disney+.

These plans were announced during Disney's advertising-focused Tech + Data Showcase on Wednesday, Jan. 7 (as reported by Variety), and come after the entertainment company began experimenting with "Verts" (short-form vertical video content) on its new ESPN streaming app.

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