Walt Disney Co. is extending its brand into real estate, announcing plans Wednesday to develop residential "storyliving" communities around the country where fans will be able to to live, make friends and soak in the magic of Disney in their everyday lives.
The first of the developments, dubbed "Cotino," will be in built in Riverside County's Rancho Mirage, near where founder Walt Disney once owned a home, the company said in a news release. Additional locations are also being explored.
"As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving," Disney parks division chairman Josh D'Amaro said in the release.
