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Barchart
Barchart
Anushka Dutta

Disney Could Buy Character.ai. What That Means for DIS Stock.

Artificial intelligence (AI) companion app operator Character.ai has filed for Chapter 11 bankruptcy protection after finding its platform costly to develop and grow. Character.ai’s platform was known for direct conversations with AI characters. Entertainment industry giant The Walt Disney Company (DIS) has emerged as a stalking horse bidder to license certain intellectual property from the company for $20 million and provide transition support through former employees hired by Disney.

Character.ai has been plagued with litigation costs, with several lawsuits related to its chatbot safety. Earlier, Disney had also sent a cease-and-desist letter to Character.ai, warning that the company should stop using copyrighted characters without authorization. Now, as Disney has become a bidder, it has an opportunity to incorporate conversational AI technology that supports interactive characters into its experiences. Strategically, this could provide low-cost access to AI talent and potential product ideas.

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