Disney has revealed plans to change its Disney+ app into an all-in-one location for the brand.
That means it will gain new features beyond streaming, with the possibility of booking park tickets and holidays appearing alongside the latest MCU or Star Wars series.
There could be some major changes coming to Disney+, to turn it into much more than just a streaming service.
Disney will reportedly look to turn the Disney+ application into a "super app", with an array of new features, including the possibility of booking trips to the brand's theme parks.
This comes from Disney itself, which recently shared quarterly earnings and short term ambitions for Disney+. In a shareholders letter, it revealed it is looking to "build Disney+ beyond a premium streaming video service".
This was expanded on by the brand's CEO, Josh D’Amaro: "Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together," he said during the subsequent earnings call (via Variety).
"I think we have a real opportunity to deepen our direct relationships with our fans, and we can do this by creating a much more connected Disney experience.
"We’ll do that across streaming and sports and games and experiences, and we’ll put Disney+ right at the middle, playing an increasingly central role. It’ll be a more connected fan experience, and we’ll use technology as an accelerant."
The idea seems to be that all of Disney's current apps will be rolled into one – Disney+.
That means you'll be able to book holidays, park tickets, buy merchandise, even navigate a Disney theme park while you're there, all within the same app you watch Star Wars, Marvel and Hulu content.
That might make it more cluttered for those who don't do any of those things, but it doesn't sound like the TV apps will be affected. This could be strictly a mobile shift.
That being said, the idea of adding games to the TV service sounds fine. Netflix offers a similar sideline, with family and party games available to play on TVs using mobile devices as controllers. Maybe Disney wants to head in this direction too?
Whatever it chooses to do with Disney+, the current streaming-only format is set to change forever.
