Those who subscribe to a bundle of Disney Plus, Hulu and ESPN Plus are 59% less likely to churn out within 12 months of signing up vs. those who subscribe to just Disney Plus, according to new research released by London’s Ampere Analysis.
In a subscription streaming business that first exploded and now is beset by a core proposition that lets consumers sign up and quit instantly and for free, compelling evidence is all around these days that service bundling is a churn-buster.
