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TechRadar
TechRadar
Jasmine Valentine

Disney+ and Hulu will become a single app in early 2026, but worrying ‘price elasticity’ claims may not mean a subscription hike

The Disney and Hulu duo streaming service on a TV .
  • Hulu will be “fully integrated” into Disney+ in 2026
  • The standalone Hulu app will be shut down
  • Bob Iger claims “price elasticity” will help a “better consumer experience”

Disney has reported its third quarter FY25 earnings, but it’s not the company’s figures that have made headlines, with CEO Bob Iger announcing the “full integration” of Hulu and Disney+ set for 2026. In effect, this means the standalone Hulu app will no longer exist, as the platform’s entire back catalog will be moved to Disney+, which already houses some Hulu content.

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