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TV Tech
TV Tech
George Winslow

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Dish Dish Media CTV Sling TV Sling Magnite Horizon Media Trade Desk
Dish Connected

NEW YORK—In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV's live linear inventory to be programmatically executed. 

The new Dish Connected solution blends CTV and linear addressable TV advertising by allowing advertisers to complement their CTV buys on Sling TV with access to premium Dish TV inventory. 

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