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Business
Daniel Frankel

‘Dish Connected’ Blends Sling TV CTV With Satellite TV Inventory

Dish Network

Dish Network has introduced a new advanced advertising product designed to blend connected TV advertising on virtual MVPD Sling TV with premium inventory on Dish satellite TV.

By allowing Dish TV’s live linear inventory to be programmatically executed, Dish Connected delivers real-time, targeted advertising to internet-connected Dish set-top boxes. 

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